|Internet Marketing Tactics 2013: Get A Handle Of All The Latest FadsPosted By: Basij Lorena To Miscellaneous|
All that Internet marketing strategies which you used in 2012 encompassing mobiles, Google updates and big brands are now passe. In 2013, you’ve got to revisit your digital marketing plan and incorporate fresh tactics that will keep you ahead of your peers and competitors.
Internet marketing guidelines for 2013
Here are some of the latest fads that are doing the rounds in the world of Internet marketing:
The Hispanics - Right now, it has been found that Hispanics are the fastest-growing consumer segment across the country. More, they comprise around 25% of all the new births and so, expect your future business prospects to receive a major impact from this section of the population.
Additionally, research has established that Hispanics spend more time online as compared to their non-Hispanic counterparts. So, if all these years you weren’t eyeing them, then in 2013 you should and hence, must customize your marketing plan accordingly.
The attributions - If you are person who has been using multiple lines of digital marketing platforms like email marketing, search engine optimization (SEO), paid search, retargeting and display advertising, then it can be really difficult for you to evaluate the value of each one of them.
So, in case a person comes across your brand a dozen times in a given week via these marketing platforms, then it is impossible for a person to attribute your brand’s success to any one of them. This is where the study of attributes (attribution measurement services) comes in, say for example, VisualIQ, Google or ClearSaleing.
The amalgamation - This amalgamation is being referred to the collision of three distinct marketing genres - search, social media and public relations. Actually, organic search has recently been using social signals to improve their online traffic and so, the integration of social as well as search has triggered a need for social media platforms like Google+ and the Google Knowledge Graph.
By the virtue of the search algorithm updates like Panda and Penguin, it has become very clear that both value and quality alone will matter in the world of Internet, especially where there are search engines like Google, Yahoo or Bing.
The cloud - In order to be the best with your Internet marketing strategies, you’ve got to use cloud-based tools. So, for the purpose of SEO, you may take advantage of SEOmoz and for email marketing, you can use MailChimp. To test the viability of your website’s landing page, Unbounce can prove to be of great use to you.
Then there is a heat map analytical tool known as CrazyEgg, that will also make you smarter as far as Internet marketing in 2013 is concerned. Moreover, to conduct a study on your website, you may use BootSuite.
Finally, you’ve got understand that there is no way to make it a success online other than providing high quality content, transparent social marketing efforts coupled with sincere and targeted PR skills that will be pretty hard for your competitors to beat.