|Begginers Guide For SEOPosted By: Jass To Technology|
Introduction to SEO
Almost every day, webmasters and their customers come across some common issues in their websites. Sometimes the websites are hard for search engines to crawl and access, some of them are not visited often, and some are just too bad to exist. Your website being the front-end of your business is very important to build your repute. Apart from building your reputation online, a good website can generate a good amount of revenue and can become a valuable asset of your business.
To form an optimized website is not a cake walk and the whole game has its own rules. Those who follow them are kings of the web-world. Web is the kingdom, where SEO is the king.
If you are a naïve to SEO, you are at the right place.
This write-up will serve as a beginners guide to SEO, where you’ll comprehend the process of optimizing your website.
To begin with, SEO is abbreviation for Search Engine Optimization. In simplest dialect, SEO is the process to make your website easy for customers to use and for search engines to crawl. Making it search engine friendly is the utmost priority because search engines always exhibit the results which are relevant and reliable. For instance, when you search for health news Google displays Mayoclinic or webmd on the top of the search results. Why?
This is because these sites are reputed to provide authoritative and reliable information to users. These users are termed as TRAFFIC in terms of SEO and the greater part of web traffic is driven by Google, Bing and Yahoo. Keeping that in mind your website is optimized to appear in top search results. Basically, there are two parts of SEO:
a) Keywords: The crux is to find a keyword phrases that are most relevant to the content written on your page. Always find keywords having great search volume and that are highly targeted.
b) Meta title tag: It is one of the first elements of a website that is indexed by a search engine. So paying a kind attention to it would give great results. Meta title tags must be short and descriptive so that search engines can easily identify with the focus of your page.
c) Optimizing URL: Using keyword phrases in the URL would make it easy for search engines to understand the focus of your page. When optimizing keywords just make sure to maintain the overall length if the keywords by keeping it clean from all the unwanted words.
d) Attractive Meta descriptions: A good Meta tag description begets a great CTR. They are not considered useful by the users but without them your website can lose the good ratio of traffic.
e) Titles of the page: Phrasing your page titles properly by adding your target keyword in it will help in getting better page rankings. Experts recommend building the page title in <H1> tag within the HTML.
f) Internal linking: Make sure your website is linked to allied websites. This would draw more attention to your content.
g) Good content and its optimization: All your effort goes waste if your website has poor content on it. This is because people would only visit your website if they’ll find something potential to read. So have good content on your website and optimize it as per the SEP standards.
h) Optimizing Images: Optimize the images on your website by using ALT text, image file frame and image title.
Off-Page optimization is the work you do off your website to improve the Search Engine rankings and visibility of your website. Link building and social media marketing is the two mainly focused areas of Of-Page optimization. The Off-Page techniques are:
a) Link building
b) Directory submissions
c) Creating a social network
d) Social Bookmarking
e) Photo sharing
f) Video promotions
g) Classifieds submissions
h) Article submission
i) Local listings & Yellow pages
j) Blog submission